If the team tries out a special leaf, it can make it into production quickly. This is by design, Viaje cigars are focused on small batch production because it allows the company to consistently maintain high-quality standards and to leave room for inspiration year after year. It’s not easy to stand out, but Viaje cigars immediately meant something to smokers: fine small-batch stogies that could go toe to toe with the best of them. With the kingmaker’s stamp from Cigar Aficionado, Farkas had a firm foot in the door of a notoriously tough and saturated industry. It was a Nicaraguan puro that tasted of leather, sweet spice, and “a cocoa-powder finish that walks a perfectly fine line between bitter and sweet.”Īnother hit boutique cigar maker was born. Viaje cigars caught fire soon after when the Oro Reserva VOR earned 95 points and was Cigar Aficionado’s #2 cigar of 2010.
As with any industry newcomer, Nicaraguan tobacco was a promising place to start. Starting off at the Joya de Nicaragua factory, then moving to Raices Cubanas in Honduras, he worked to create a first blend that would make a splash. “Viaje” is Spanish for “journey,” and this one started in 2008 when a cigar retailer and talent agent from Los Angeles decided that it was time to get into the cigar game for real.
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